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Green Gradient

Irene is a Senior Product Designer

combining user insights, strategy, and visual clarity to deliver meaningful outcomes

Work

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Boosting Conversion with Transparent Pricing & Seamless Checkout

Platform: Responsive web

Key Results: Estimated +2% Total Conversion 

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Improving the Work Day for Delivery Drivers 

Platform: Android

Key Results: Streamlined the process and removed points of failure

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Streamlining the RV Departure & Return Process

Platform: iOS 

Key Results: +89% form completion rate on the new iOS app (up from 37% on web)

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Favorites: A Reason to Return

Platform: Responsive web & iOS

Expected Key Results: Estimated Conversion Rate +10% to 30% and Return Visit Rate +20% to 40%

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